It's the last post in The Branding Series where I partnered with Creative Market! Today we're going to put our brand together into a brand style guide. This is a centralized place where your color palette lives, your patterns, fonts, logos, etc.

You might be thinking "what does texture and pattern have to do with branding? We're not picking out a sofa here." Like choosing graphic elements it's an optional choice. But before you decide to not choose these things let's take a look at some brands that I think are excelling in this department.

Today's post is all about choosing those icons, graphic elements, social media icons, and photo props that we want our brand to be associated with! This can be anything from stripes to cats to sunglasses to tools. Anything can be an icon for your brand.

Color can have an immense impact on people. It can bring you a feeling of calmness, a happy emotion, remind you of your childhood and so much more. Choosing the colors for your brand is quite possibly one of the most important decisions you'll make when branding. No pressure, though.